when i decided to start this blog WAY back in november 2008, i specifically chose a vague sort of name so that i could write about whatever i wanted to. i didn't simply want it to be a food blog; i didn't simply want it to be a blog about being a nurse practitioner; i wanted it to be able to grow with me and my changing interests. as my readers know jenner's mind is usually on food, but maybe it won't always be like that.
then i read an article about gwyneth paltrow in the style section of the new york times yesterday and i finally realized what this blog really is. just like gp i am trying to sell my lifestyle brand! i talk about food, i talk about eating out, i talk about health, i talk about the environment -- it's a lifestyle people!!! gwyneth's got goop, and i've got wijm (if you didn't figure it out -- where is jenner's mind).
so while martha and oprah might be watching out for gwyneth, gwyneth better watch out for me! if you haven't already, check out goop. its, um ... interesting.